Like - Generic Products
One of the odder outgrowths of the 2008 financial crisis was that Americans started buying more generic products. The easiest evidence of that is the rise of ibuprofen and the decline of Advil™️. Just think, when was the last time you saw someone bring out a bottle of brand name Advil when you asked for one. If the answer was at all recently I’d be minorly shocked. What’s the point right? Generic ibuprofen works just fine and it’s consistently quite a bit cheaper. It doesn’t have that sweet sugar coating Advil has but also maybe medicine shouldn’t taste so close to candy. Not all generic products are as competitive though. Whatever off-brand version of Honey Nut Cheerios you buy will not taste and crunch like the real thing. But, oh well, cereal isn’t good for you anyway. If you’re lucky, you’ll find a generic product that is actually a premium product that has been white-labeled (rumor has it that Kirkland vodka is actually Grey Goose). Or you can even buy intentionally branded generic products. A few years ago the main option for this kind of offering was from a company called Brandless, though now you’d have to buy No Name products (which seem to be relegated to Canada). It’s a funny idea to be so conceptually generic but if the quality is high enough, who cares? Then you can buy branded products that are worth it.