The compulsive urge to sound like a retail expert is one worth fighting. And yet, some people feel the need to refer shops and restaurants as brick and mortars—as if that was a vaguely normal thing to do. Take these words I swear I’ve heard a real person say before, “Oh yeah, they were great as a food cart but I really dig their brick and mortar location. The build out is excellent. It’s such a thoughtfully and intentionally curated space. The vibes are on point.” What is that? How did “that great food cart is now a restaurant” become such an over dressed word salad of faux sophistication? I don’t know who we think we’re fooling but it’s almost assuredly only ourselves.
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“The compulsive urge to sound like a(n) _____ expert is one worth fighting,” is a great moment-by-moment reminder for me in every facet of my life.
Isn't a food cart a "restaurant"? In which case, what would be a better way to distinguish a food cart location from a fixed, traditional real estate location?