Don't Like - The Failure Of Environmental Advertising

I’m not sure what this is but it came up in a Google search…

I’ve seen a stat go around many, many times that a single 100 word answer generated by Chat GPT uses a whole bottle of water in order to cool the GPUs used to create the response. If all Chat GPT did was spit out 100 word answers and you could only ask it one question per day, maybe that wouldn’t be so bad. But people are using it all the time—and as far as I can tell, more and more people are using it every day, including people who know it’s bad for environment and believe it’s against their values. I’d be willing to bet many of these people also know the stat about the bottle of water and yet it clearly hasn’t had its intended effect. It’s fascinating, and I don’t entirely blame them. As a person who primarily commutes by car, it’s not as though I’m so much better (even though I drive a used Prius lol). It feels to me that there’s something broken in the way so much environmental messaging is done. I don’t have an immediate fix or anything, and I recognize the almost impossible odds that the earth is up against, such as our economic system and personal convenience to start. But these kinds of facts don’t seem to cut it. The idea of a single water bottle is hard to fully grasp when people fill up their tanks once a week and a seemingly endless amount of stuff gets produced on a near daily basis. So perhaps there’s a less rational way to get people to care about this stuff more.