Don’t Like - The “I <3 Boobies” Bracelet

The “I <3 boobies” bracelet was a presaging look at the cruder society we were on our way to becoming. This wasn’t the first rubber bracelet to get super popular but it was the most ridiculous. In the early 2000s, there were the green “Save Darfur” bracelets that were popular on liberal college and high school campuses. Then there was the omnipresent yellow Livestrong bracelet that was cast in the same rubber material. There were probably some other ones too but they didn’t stand out in the same, at least not to my memory. But then there was the “I <3 boobies” bracelet and these, unfortunately, changed the game. The first time I ever saw one was on my cousin’s friend’s wrist out on the Oregon Coast. I thought it was a strange thing to wear but then he assured me that it was to raise money for breast cancer. This was and still is true. These bracelets were made by an organization called Keep A Breast, which has contributed lots of money to various good breast cancer-related causes. They did that because they were able to create something that deeply resonated with high schoolers. That is a good a thing. People walking around with cheap, dumb rubber bracelets that say “I <3 Boobies” is not. It’s stupid in an Idiocracy sort of way. It’d be nice if they had even a little bit of class.