Like - Jeff Bezos's Coachella Outfit

There are few more sobering reminders of the limits of wealth on having a personality or being vaguely interesting than Jeff Bezos’s foray into being a casual guy in his post-divorce and post-running Amazon life. It’s kind of astounding honestly. I think there is an idea that because wealth grants you access to elite worlds it also confers taste upon you. But just because you drink Pappy Van Winkle as your well doesn’t mean your tastes are refined. They’re just rich. So what do you do if you’re rich and want a wild and certified popular cool thing to do? You go to Coachella. I saw some videos from this year and, I have to admit, it looked pretty wild and the lineup is crazy—if you like generally popular music. I had friends who went while we were in high school but Coachella keeps outdoing itself. It is not the scrappy one-weekend party it used to be. It’s an event that’s become more than itself. It’s a meme, it’s a status symbol, it’s a lifestyle, it’s a place to be seen. For $540 that seems like a fair bargain. But what if you don’t want to be seen? What if you just want to be a regular guy at Coachella who is there with his boo to appreciate today’s coolest art and music in a weekend-long immersive commercial festival? Who cares that you have a security detail shepherding you around the grounds through back channels to see the artists because most people seem to hate your guts? If anyone else at the festival was one of the five richest men in the world they’d be doing the same thing, you know? It’s not weird. It’s totally normal. Just like this cool butterfly shirt.