I saw this ad last night for 7-Eleven and I just had to wonder what I was watching. It was a weirdo-bizarro Fast and the Furious fever dream. Did it feature any real Gen Z people? Not really. They’re all a bunch of “cool urbanites” with wild clothes and cars seemingly having the highest production value parking lot party any 7-Eleven has ever seen. It’s “culture” in the most narrow and consumerist way possible. The whole point of the ad is that 7-Eleven has good coffee, which we know because our hero, a woman in a black leather jacket with cool jewelry and gas station rave sunglasses has chosen caffeine as her substance of choice for her night out. This, of course, misses the fact that this kind of person didn’t buy her cool gas station sunglasses to hang out at the gas station. But hey, it looks cool and got my attention, right? Like, had you ever thought about 7-Eleven this way before? Of course not. You’ve been to 7-Eleven. It probably was a thoroughly mediocre experience—unless you went to one in Japan, in which case we’ve all heard about it already.
Don't Like - Wannabe Cool Brands
Don't Like - Wannabe Cool Brands
Don't Like - Wannabe Cool Brands
I saw this ad last night for 7-Eleven and I just had to wonder what I was watching. It was a weirdo-bizarro Fast and the Furious fever dream. Did it feature any real Gen Z people? Not really. They’re all a bunch of “cool urbanites” with wild clothes and cars seemingly having the highest production value parking lot party any 7-Eleven has ever seen. It’s “culture” in the most narrow and consumerist way possible. The whole point of the ad is that 7-Eleven has good coffee, which we know because our hero, a woman in a black leather jacket with cool jewelry and gas station rave sunglasses has chosen caffeine as her substance of choice for her night out. This, of course, misses the fact that this kind of person didn’t buy her cool gas station sunglasses to hang out at the gas station. But hey, it looks cool and got my attention, right? Like, had you ever thought about 7-Eleven this way before? Of course not. You’ve been to 7-Eleven. It probably was a thoroughly mediocre experience—unless you went to one in Japan, in which case we’ve all heard about it already.